10 Mar 2010 —  OfficeMax to Launch New Private Label Product Range

OfficeMax has announced the launch of a new private label product range, ENGAGE, with the tagline, "Connect to the Future of Computer Technology." The range will offer a selection of affordable high technology products and accessories to shoppers. The retailer has launched the Optical Mouse in wired and wireless versions as the first product under Engage.

Commenting on the launch, Ryan Vero, Executive Vice President and Chief Merchandising Officer for OfficeMax stated, “With the introduction of ENGAGE, we're able to offer our customers a larger selection of affordable, high-quality technology products and accessories to meet their needs.”