Sears Launches “Now + Here” Clothing Destination • MVI-Insights

Sears announced it is opening Now + Here, a fashion destination offering trends and styles for juniors and young men.

The fashion destinations, which launch in August, will be located at the mall entrance in Sears stores nationwide.
Now + Here will feature fall trends for young shoppers, such as Battle Gear, Girly Grunge, Biker Chic, and Sweet Dreams, as well as exclusive and new brands for juniors, such as Bongo, Rebecca Bon Bon, and Amplify.

Beginning July 29, Sears is conducting a national search for a Now + Here Rock the Scene reporter to kick off the destinations.

Music fans must submit an online audition video touting their personal style and demonstrating why they should be chosen as a reporter to compete for a top 20 entry.
The top 20 entries will receive a Live Nation 30-Day Ultimate Access Pass and be named Now + Here Rock the Scene reporters. Those who generate the best content over their 30-day music tour will be awarded a Live Nation 2011 Ultimate Access Pass and a USD 5000 cash prize.
Live Nation will also host 17 live audition events in Sears stores in Chicago, Los Angeles, New York, San Francisco, Seattle, and Washington, D.C.; the first 500 consumers to audition in-store will receive USD 50 Concert Cash to a Live Nation concert of choice.
In addition, Sears will host three in-store concert events featuring artists such as Jason Derulo, Travie McCoy, and B.O.B.

Source: Sears (July 29, 2010)