10 Feb 2009 —  Safeway Debuts Private Label Seafood, “Waterfront Bistro”

Safeway has introduced the newest addition to its growing suite of private label brands, Waterfront Bistro. The line of frozen seafood includes items such as shrimp, tilapia, halibut, salmon, and pollock.

Safeway’s existing array of private label brands include O Organics, Basic Red, Signature Café, Eating Right, and more.


Source: MVI store visit, February 2009